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Market and Consumers

MARKET TRENDS

We create products that align in with consumer needs

Analysing consumer buying decisions and expectations shows the trends that will shape the hot beverages market in the coming years. Based on this, we develop new product concepts and test new formulas.

Here are the trends for the cereal beverages category developed together with the Mintel research company.

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  • No caffeine
  • Fibre content
  • Plant-based food
  • Ingredients that enrich beverages
  • Flavour varieties of hot beverages
  • The importance of sustainable and ethical production
  • Local ingredients
  • Clean label

CONSUMERS OF CEREAL AND CHICORY BEVERAGES

Target groups

  • Anyone who wants to avoid or reduce the amount of caffeine in their daily diet
  • Supporters of balanced diet and a healthy lifestyle
  • All who value products with simple ingredients
  • Pregnant and breastfeeding women
  • Consumers of health food shops
  • Children who dream of drinking coffee with grown-ups
  • Those seeking new hot beverages
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CEREAL AND CHICORY BEVERAGES AROUND THE WORLD

The history of beverages made from chicory root is at least as long as the history of natural coffee

Over several hundred years, various ingredients and mixtures of ingredients have been tested, seeking a taste similar to coffee, or compositions that diversify and enhance the taste and aroma of coffee. Currently, drinks from roasted cereals and chicory are known and consumed on all continents.
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