Strong brands

Dandy Blend

Dandy Blend has an exceptional taste, just like real coffee. It does not require brewing, it is an instant beverage. It does not contain caffeine and it is not bitter or sour in taste. It is the only plant-based coffee substitute in the USA which offers both the properties of the dandelion root and the rich and full taste and texture of real coffee.

www.dandyblend.com

Sales and portfolio

  • 12 products in the portfolio – including organic
  • Available in several packaging versions

    bags (doypacks) and stickpacks
  • Sales growth

    up to 15% annually

Distribution and marketing

  • Distribution – health food stores, online
  • Advertisements in social media

    Facebook, Instagram

Positioning

  • The brand is positioned as a healthy and tasty alternative to coffee
  • Key component of the products

    dandelion root

Market

  • Customer Brand, the USA
  • Launched on the market in 1994
  • Managed by a family business

Brand Portfolio

Dandy Blend

  • Ingredients

    barley, chicory root, dandelion root, sugar beet
  • Available in packaging
    doypacks of 100 g, 200 g, 312 g, 400 g, 908 g

Dandy Blend

  • Ingredients

    barley, chicory root, dandelion root, sugar beet
  • Available in packaging
    stickpacks 2.8 g